1. Perfect Listings
Make sure that your listings are optimized, updated, that you included all researched keywords and backend keywords, high-quality product images, bullets, videos, A+ content, customer reviews, and all other things that create a perfect product listing. Even if you will not sell your business right now, it will drive more traffic to the listing.2. Win Reviews and Amazon Badges
The buyer will definitely consider the reputation of your brand, the ratio of positive and negative reviews, and the overall seller feedback. The positive sales history of your brand or product matters as Amazon would rank it higher. Therefore, it is very important to remove as many negative reviews
as possible to maximize the seller account value.
Winning Amazon badges
, like Best Sellers Badge, Amazon’s Choice Badge, Top Brand Badge, etc. increases visibility and sales and makes your product portfolio more attractive.3. Figure Out Your Brand’s Bottlenecks
If you will ask for your business valuation, it will most likely show you the majority of the problems with your products and operations, if any. Then it’s a good idea to ask professionals how to remove them. This homework will increase your deal value, and even if you will decide not to sell your store at the far end, will help you grow sales.4. Get Rid of the ‘Sitters’
Review your inventory and get rid of the items that are not performing. Old stock is a burden and freezes your money you can invest in something more efficient. Moreover, old stock shows a lack of efficient inventory management. You can always try and sell them at discount.5. Accurate Numbers
You need to always keep track of your main business metrics and product KPIs. The trends should be growing and you should be able to show positive tendencies and growth potential of your Amazon store. If you can show evidence of your business's consistency and smooth operations, this will add value to the investor.
Another part is net profit, profitability, and expenses, especially when it comes to Amazon fees. Constant monitoring of your expenses is very important as it directly influences profitability.6. Optimized Supplier Chain
Review your manufacturer and supply channels and see if they are functioning properly. If you have good relationships with the manufacturers you can transfer to the buyer, if they are reliable, flexible, supply quality, and deliver your consignments on time – this will be valued when your business is valuated.7. Product Diversification
As we said above, if you have a strong brand, but a narrow portfolio, this might be considered a business risk. The buyers would consider it more attractive if you have a variety of products in your store. Moreover, if they can find a lot of different items they can navigate between, this increases brand awareness and the time they spend visiting your listings. A wide portfolio enhances trust in the brand name as well.8. Multiple Sales Channels
Listing your products in multiple marketplaces on Amazon, as well as on the other platforms, increases the visibility and profitability of your business. Selling of Shopify, Walmart, or eBay extends customer base and boosts profit.9. Sell Globally
Selling Internationally expands your growth potential and increases the value of your store. Amazon has a special program to assist sellers with international sales called Amazon Global Selling. Amazon global marketplace is a platform for Amazon international shopping. With Amazon Global Selling, you can list and sell your products in both Americas, Asia, Middle East, and Europe. Amazon in other countries currently has 20 marketplaces, giving sellers perfect chances for their business expansion. If you are not selling internationally yet, you can find out how to start here
.10. Outsource Your Operations
Outsourcing parts of Amazon's business to professionals helps optimize the processes and increases its efficiency. Also, you can use a lot of seller tools
available in the market to monitor your main business metrics. Cloud computing can be used to securely store your data.
If you are thinking of selling your Amazon business and don’t know where to start, SageFund is here to help you. You are welcome to contact us now